In 2025 the most common question is How to Write a Content with ChatGPT and Rank Well on Google? In the ever-evolving world of SEO, content is king. Whether you’re writing articles by hand or using AI tools like ChatGPT, the way your content performs on Google ultimately depends on several key factors. Google’s algorithm doesn’t just look at keywords anymore. Instead, it evaluates how well your content aligns with the E-E-A-T Guidelines: Experience, Expertise, Authoritativeness, and Trustworthiness. Understanding these principles can help your content rank higher and be more engaging for your audience. Let’s break down each of these elements to understand how they impact your content and SEO performance.
1. Experience: Why Real-Life Experience Matters
Google’s algorithm favors content that demonstrates real-life experience. It wants to know that the person writing the article has actual experience with the topic they’re discussing. This could mean sharing personal stories or providing insights based on real use or knowledge of a product, service, or concept. When you weave your personal experiences into your writing, it not only adds value to the article but also helps Google see the content as more relevant and credible.
For example, if you’re writing about a specific product, don’t just talk about its features. Share how you’ve used it yourself, the benefits you’ve experienced, and what makes it stand out in your personal opinion. This approach humanizes your content, which resonates more with readers and, in turn, improves your rankings.
Example:
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“After using this product for several months, I can confidently say it made a huge difference in how I work. For instance, I noticed an improvement in my productivity because of its user-friendly features…”
By sharing your personal experience, you not only build trust with your audience but also fulfill Google’s requirement for demonstrating experience.
2. Expertise: The Importance of Knowledge and Skill
Google doesn’t just want to see that you’ve used a product or service. It wants to know that you’re an expert in the subject matter you’re discussing. This is especially important in specialized niches. For instance, if you’re writing about health, finance, or technology, Google wants to ensure that the person providing information is knowledgeable and authoritative on the topic.
Having expertise means your content should reflect a deep understanding of the subject. Google also looks at the author profile—the biographical information about the writer. Having an author bio that clearly outlines your experience and qualifications in the field you’re writing about adds an extra layer of credibility.
Example:
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“As a professional chef with over 10 years of experience, I’ve tested various kitchen gadgets, and here’s what I’ve learned about their performance…”
By showcasing your credentials and experience, you not only demonstrate expertise but also increase the chances of your content being ranked higher by Google.
3. Authoritativeness: Establishing Your Credibility
Being an expert isn’t enough on its own. To rank well on Google, you must demonstrate authoritativeness. This means not only showing that you know your topic but also presenting your information in a clear, well-organized manner that adds value. Authoritative content should be structured logically, provide useful insights, and be easy to read.
To become an authoritative voice, focus on providing high-quality content that’s well-researched and factually accurate. Include references to authoritative sources, back up your claims with data, and present a clear, balanced view. This type of content establishes you as a reliable source of information in your field, which boosts your credibility.
Example:
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“Based on years of experience, I’ve seen firsthand how these kitchen tools can transform your cooking. According to studies from renowned chefs and culinary experts, this particular brand offers the best durability…”
Writing with authority shows both your expertise and your value as a credible source of information, which increases your visibility on search engines.
4. Trustworthiness: Why Authenticity is Crucial
Trust is arguably the most important factor in the E-E-A-T framework. Even if your content demonstrates experience, expertise, and authoritativeness, it can fall short if it lacks trustworthiness. Trustworthiness means that your content must be authentic, reliable, and transparent.
Google wants to ensure that the information you provide is accurate and that readers can trust it. This means avoiding exaggerated claims, providing context for any testimonials or experiences shared, and being clear about the limits of your knowledge. When your content feels genuine and your audience feels that you are providing honest insights, you are more likely to gain trust—and Google will reward you for it.
Example:
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“I’ve personally used these products and can attest to their performance. However, keep in mind that results can vary depending on usage, and it’s always best to read reviews and do further research before making a purchase.”
Trustworthiness comes from presenting your content in a way that feels real and grounded, not overstated or overly promotional.
Using ChatGPT to Enhance Your Content
While AI tools like ChatGPT can help streamline the writing process, they do not automatically provide the E-E-A-T qualities needed for high-ranking content. If you use ChatGPT to generate articles, make sure to:
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Customize your prompts: Tailor your AI inputs to ensure the content is focused on your own experiences or insights, making it more authentic.
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Review and edit the content: Carefully read through the AI-generated output to ensure it sounds natural and accurate. Adjust the tone and add your personal touch where needed.
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Add authority and trustworthiness: Even if the content is generated with the help of AI, ensure that it’s backed up with facts, personal experiences, and thoughtful analysis to make it both authoritative and trustworthy.
Final Thoughts
Writing with the help of ChatGPT doesn’t have to mean sacrificing quality. By understanding and applying the E-E-A-T Guidelines, you can produce AI-generated content that not only ranks well but also resonates with your audience. The key is to ensure your articles reflect real-life experience, in-depth expertise, clear authority, and genuine trustworthiness.
So, when writing your next blog post or article, take the time to review your AI-generated content, add your personal insights, and structure it in a way that provides real value. This approach will not only boost your rankings on Google but also engage and build trust with your audience. By consistently delivering high-quality, authentic content, you can stand out in a competitive digital landscape.
